Techiton

NVidia has cut the price of its new GTX 280 and 260 graphic cards in response to ATI's Radeon R700 series graphic card competitive offerings.

Last week Nvidia cut the prices of GeForce GTX 280, GTX 260 and also 9800 GTX to bring the price close to that of ATI's card - HD4850 and HD4870.
The new prices are as follows:

GTX 280 - $500 (previously $650)
GTX 260 - $300 (previously $400)
9800 GTX - $200 (previously $300)

It is now clear that ATI and Nvidia are in a fierce competition and this is resulting in cheaper graphic cards for the consumers.