Techiton

AMD’s ATI Radeon 4800 GPU has turned out to be a much better chip than initially expected and AMD’s aggressive pricing has put pressure on Nvidia.

With the debut of GeForce GTX 200 series, Nvidia made some adjustments protecting its partners with greater margins, but the ATI Radeon 4800 series is changing that scenario again. AMD has received praise from the press for its ATI Radeon 4800 series, causing Nvidia partners to demand price adjustments.

A quote from a Nvidia spokespeople:

"We’re working with our partners on adjusting the prices for the GTX 280 and 260. The changes are being implemented over the next few days and will take effect sometime next week. Please obtain final retail pricing from the partners, because they set them for their products."

After Nvidia’s adjustment, we should see the prices going down to $359.99 for GTX 260 cards and to $559.99 for GTX 280 cards.

Source: TomsHardware