20 Percent of Laptops sold are Netbooks

Saturday, May 16, 2009 Leave a Comment

Global shipments of netbooks accounted for nearly 20% (One in every five) of all the laptops shipped in the first quarter, according to a market research firm.

Netbooks sold best in Latin America and the Europe, Middle East, and Asia (EMEA) region, which excludes China and Japan, where shipments were the lowest, along with North America, the research firm said. About 45% of all netbooks shipped into EMEA, compared with 26% in North America. European sales were helped by telecom companies, which offered heavily discounted netbooks with the purchase of two-year data plans.

Overall, EMEA accounted for 38% of the total laptop market, while North America was less than 30%. Acer passed Dell for the No. 2 position, capturing 18.8% of the market. Dell fell to No. 3, followed by Toshiba and Lenovo, respectively. With the exception of Acer, the other top five computer makers shipped less than 10% of their volume as netbooks, DisplaySearch said.

"It is clear at the moment that mini-notes play a vital role in the total PC market," DisplaySearch analyst John F. Jacobs said in a statement. Without netbooks, the laptop market would have been down 19% from the first quarter of 2008, instead of only falling 3%.

DisplaySearch isn't alone in finding netbooks driving the PC market in terms of shipments during the economic downturn. Gartner and IDC have drawn similar conclusions. However, the low-cost devices, which typically sell for as little as $300, have significantly lowered the average selling price of products for Acer.

[Source: InformationWeek]